Media Kit
Everything you need to brief a project.
Creator overview, verified audience, platform performance, hotel and tourism collaborations, services, selected campaigns, press, and contact — in one PDF.
Prefer to talk first? terry@terrypernell.com
Essential · 5 pages — recommended. No email required.
Media Kit
Essential · 5 pages
Terry Pernell
Currently exploring Southeast Asia • Based in the United States
224,252
Followers Across Platforms
Recommended. Positioning, verified audience, performance proof, hotel and tourism collaborations, services, campaigns, press and contact.
Opens as a PDF — no email required. Prefer email? terry@terrypernell.com
Current audience statistics, verified campaign results, press coverage and contact details — opens directly as a PDF.
Verified Results
Published stories, measured on the platform they ran on.
TikTok
Sutera Sanctuary Lodges — Mount Kinabalu
Mount Kinabalu, Sabah, Malaysia
Organic post — Sutera Sanctuary Lodges tagged
1,883,015 views
- Reach
- 1,590,978
- Likes
- 122,546
- Shares
- 3,891
First-person climb story built around an older climber met partway up the mountain.
Watch the storyTikTok
The Waterfront Hotel Kuching
Kuching, Sarawak, Malaysia
Property stay story — no partnership terms implied
186,744 views
- Reach
- 157,175
- Likes
- 11,964
- Shares
- 782
Arrival-to-room stay story told through the river view and the people who run the property.
Watch the storyShangri-La Tanjung Aru
Kota Kinabalu, Sabah, Malaysia
Property stay story — no partnership terms implied
175,287 views
- Reach
- 152,336
- Likes
- 3,021
- Retention
- ~70.0%
A resort stay shown as a full guest day — morning light, the beach, and the team behind the experience.
Watch the storyTikTok
Tourism Malaysia — Citrawarna 2026
Kuala Lumpur, Malaysia
Official Tourism Malaysia creator partnership
54,913 views
- Likes
- 4,464
- Comments
- 98
- Shares
- 218
Commissioned destination story opening on the welcome from performers and organisers, not the landmark.
Watch the storyEach figure is the verified result of a single published post, read from native platform analytics. Figures are never summed across posts or platforms, and only metrics held on file are shown.
The Approach
Built around the experience, not a room tour
A partnership is filmed the way a guest actually lives it, so the audience feels the property before they ever read a rate.
Arrival
The first minutes — the road in, the entrance, the welcome — because that is where a stay is decided emotionally.
Real staff interaction
Front desk, kitchen, guides, housekeeping. Named people on camera with consent, carrying the property's character.
Human moments
Unscripted exchanges with staff, guests, and locals. These are the moments that get saved and shared.
Local movement
How the destination connects around the property — the streets, the water, the market, the drive.
Food and hospitality
Breakfast, dinner service, and the small hospitality details that separate one property from the next.
What changes in the traveller
Every story closes on the shift in the traveller, so the audience associates that feeling with the partner.
What A Partner Receives
Immersive POV hero film
One 35–60 second first-person story, filmed and edited to carry the destination, the property, and the people in a single watch.
TikTok + Instagram Reels
Native vertical delivery to both platforms, cut and captioned for each feed rather than reposted flat.
Supporting story coverage
Stories, behind-the-scenes moments, and cutdowns published around the hero film to extend the campaign window.
Voiceover and narration
First-person voiceover written and recorded in my own voice — the reason the story reads as experience, not advertising.
Location-indexed captioning
Destination, property, and experience named in captions and on-screen text so the story stays searchable after the feed moves on.
Human integration
Staff, guides, hosts, chefs, and guests featured on camera with consent — the partner is inside the story, not appended to it.
Optional YouTube and Facebook
Shorts and Facebook distribution added when the audience and the campaign window justify it.
Usage rights by scope
Territory, platforms, duration, and exclusivity agreed per project and written into the scope before filming begins.
Available for hosted stays, paid destination campaigns and ongoing brand partnerships.
Current route — September to October 2026
- Phnom Penh + Siem Reap, Cambodia — Sep 2 – 14
- Kuala Lumpur, Malaysia — Sep 14 – 16
- Shanghai, China — Sep 17 – 20
- Beijing, China — Sep 20 – 23
- One night, Hong Kong — Sep 23 – 24
- Shanghai — Caption by Hyatt Zhongshan Park collaboration, China — Sep 24 – 29
- Osaka + Fukuoka, Japan — Sep 29 – Oct 5
- Taipei, Taiwan — Oct 5 – 8
- Seoul, South Korea — Oct 8 – 11
- Flexible collaboration window / route buffer, East Asia — Oct 11 – 17
- Sabah / Kota Kinabalu, Malaysia — Target return Oct 17
Planned route; dates may shift with collaborations.
Creator Overview
People before places.
Currently exploring Southeast Asia • Based in the United States
Human-first immersive POV travel storytelling across Southeast Asia — hotels and resorts, tourism boards, food and culture, local people, and destination experiences, filmed so partners feel embedded in the story rather than advertised in it.
Verified Audience
Followers Across Platforms
224,252
Combined verified followers and subscribers across TikTok, Instagram, Facebook, and YouTube.
Audience Demographics
Native Instagram Insights & TikTok Analytics, Aug 2026
68.4% / 68.6%
Age 25–44 — Instagram / TikTok
84.8% / 82.0%
Age 25–54 — Instagram / TikTok
57 / 43
Men / Women — both platforms
72.4% / 50.7%
Malaysia — Instagram / TikTok
Instagram and TikTok independently report roughly 68% of followers in the 25–44 range. Malaysia leads on both, with TikTok carrying wider international distribution.
Age — Instagram Insights, Aug 2026
- 13–17
- 1.8%
- 18–24
- 6.9%
- 25–34
- 30.4%
- 35–44
- 38.0%
- 45–54
- 16.4%
- 55–64
- 4.6%
- 65+
- 1.9%
Age — TikTok Analytics, Aug 2026
- 18–24
- 11.3%
- 25–34
- 38.4%
- 35–44
- 30.2%
- 45–54
- 13.4%
- 55+
- 6.7%
Top countries — Instagram
- Malaysia
- 72.4%
- Brazil
- 6.4%
- Singapore
- 4.0%
- United States
- 2.9%
- India
- 2.8%
Top cities — Instagram
- Kuala Lumpur
- 9.7%
- Shah Alam
- 4.3%
- Kota Kinabalu
- 4.2%
- Singapore
- 4.0%
- Petaling Jaya
- 2.8%
Top locations — TikTok
- Malaysia
- 50.7%
- Nigeria
- 3.2%
- Kenya
- 2.9%
- Senegal
- 2.2%
- United States
- 1.9%
- Ghana
- 1.8%
- Tanzania
- 1.8%
- Singapore
- 1.7%
- Uganda
- 1.3%
- Congo – Kinshasa
- 1.2%
- Other
- 31.3%
TikTok follower gender
58% male · 42% female
TikTok recent viewer gender
51% male · 49% female
Instagram peak follower activity
6 PM – 9 PM local
Instagram age, gender, country and city splits are read directly from native Instagram Insights (Aug 2026). TikTok follower age, location and gender splits are read from native TikTok Analytics (Aug 2026). Figures are reported per platform and never combined or weighted. Full screen exports shared on request. No estimated figures are published.
Platform Insights & Performance Proof
Malaysia... I Gotta Point This Out
3.4M+ TikTok views · 1.6M+ Instagram views
A Conversation at Mount Kinabalu
1.9M+ TikTok views
So Malaysia... I Have to Ask
1.3M+ TikTok views
Figures are reported from native platform analytics. No projected or estimated numbers are published.
Hotel, Resort & Tourism Collaborations
Tourism Malaysia — Citrawarna Malaysia
Official campaign partnership
Sabah Tourism Board
Tourism board collaboration
North Borneo Cruises
Hospitality campaign
KPJ Sabah Specialist Hospital
Healthcare tourism campaign
Kota Kinabalu Marriott Hotel
Hosted hotel collaboration
Hyatt Regency Kinabalu
Hosted hotel collaboration
The Chow Kit — an Ormond Hotel
Hosted hotel collaboration
The Ormond Sandakan
Hosted hotel collaboration
Avani+ Riverside Bangkok
Hosted hotel collaboration
Sipadan Kapalai Dive Resort
Hosted resort collaboration
Naluyan Jungle Lodge
Hosted lodge collaboration
Widu Resort Tambunan
Community tourism campaign
Amazing Borneo Tours
Experience collaboration
1StopBorneo Wildlife
Conservation collaboration
Campaign partnerships are commissioned work. Hosted collaborations are invited or hosted experiences. Featured collaborations are organisations that appear in published stories. Nothing listed is an endorsement or ongoing sponsorship unless stated.
Platforms
Selected Campaigns
Seri NGO Borneo · Widu Resort Tambunan
Sabah Open Nature Experience
Tambunan, Sabah, Malaysia
Watch CampaignTourism Malaysia · Citrawarna 2026
Citrawarna Malaysia
Kuala Lumpur, Malaysia
Watch CampaignNorth Borneo Cruises
North Borneo Cruises
Kota Kinabalu, Sabah, Malaysia
Watch CampaignKPJ Sabah Specialist Hospital
KPJ Sabah Specialist Hospital
Kota Kinabalu, Sabah, Malaysia
Watch Campaign1StopBorneo Wildlife
1StopBorneo Wildlife
Sabah, Malaysia
Watch CampaignDaily Express Malaysia
Daily Express Malaysia
Sabah, Malaysia
Watch Campaign
Trusted partners
Contact Information
Currently exploring Southeast Asia • Based in the United States