Media Kit
Terry Pernell.
The media kit.
Published films, recorded audience snapshots and clearly scoped deliverables for tourism boards, hotels and travel brands. Hosting, invitations and independent coverage are distinguished — not presented as interchangeable partnerships.
Prefer to talk first? terry@terrypernell.com
Essential · 6 pages — recommended. No email required.
Media Kit
Essential · 6 pages
Terry Pernell
Currently traveling in Asia; contact for confirmed dates
People before places.
Published films & historical evidence
Recommended. Creator positioning, historical audience evidence, three documented stories, hospitality coverage, deliverables and contact.
Opens as a PDF — no email required. Prefer email? terry@terrypernell.com
Recorded audience snapshots, historical post results, press coverage and contact details — opens directly as a PDF.
For your next brief
Tourism Boards
Destination films, local voices and cultural coverage — with a defined production scope.
Explore destination workAirlines & Travel
First-person travel-day storytelling. Published transport stories demonstrate the approach, not an airline contract.
Watch travel-day storiesHotels & Resorts
Arrival, hospitality and the people behind a stay. Explore published property stories and the signature offer.
Explore hospitality workFor tourism boards & destination teams
Destination Campaign Production
Human-first films, photography and written stories. A clear brief, a defined scope, and the people behind the destination.
For hotels & resorts
Hospitality Portfolio
Published property stories, a confirmed hosted four-property journey, and verified video results — from Sabah island resorts to city stays across Asia.
For Tourism Boards & DMOs
One destination.
Many human stories.
From a city welcome to a regional food stop, a guide’s story or a mountain encounter: connect the places visitors travel between, not just the landmarks they recognise. Multi-stop destination storytelling gives tourism ministries and destination teams a coherent series rooted in real experiences.
01 · Proposed campaign scope
A connected destination series
A multi-stop narrative connecting arrival, regional stays, food, culture and nature — with local voices carrying each chapter.
02 · Proposed campaign scope
Published vertical stories
An agreed set of first-person short-form videos, with named destinations, partner credits and platform placements defined in the brief.
03 · Proposed campaign scope
Campaign assets & reporting
Agree delivery dates, any partner-use versions and usage rights upfront. Post-level reporting can cover views, reach and engagement where the platform provides them.
Final outputs, timelines, platforms and rights are agreed per brief. Past results are evidence, not a performance guarantee.
Tourism Boards & DestinationsThree documented stories
Published stories, measured on the platform they ran on.
TikTok
Sutera Sanctuary Lodges — Mount Kinabalu
Mount Kinabalu, Sabah, Malaysia
Sutera-facilitated hosted journey · no paid or tourism-board contract claimed
1,883,015 views
Historical TikTok · one post · capture date unverified
- Reach
- 1,590,978
- Likes
- 122,546
- Shares
- 3,891
Four-property hosted journey: Kinabalu Park, Laban Rata, Poring Hot Spring and Manukan Island. This single-post highlight shows Terry, the older climber, walking and talking with Ayden, Bella Estilla’s son.
Request Collaboration Watch the storyTikTok
The Waterfront Hotel Kuching
Kuching, Sarawak, Malaysia
Property stay coverage · hosting and commercial terms unverified
186,744 views
Historical TikTok · one post · capture date unverified
- Reach
- 157,175
- Likes
- 11,964
- Shares
- 782
Arrival-to-room stay story told through the river view and the people who run the property.
Request Collaboration Watch the storyTikTok
Tourism Malaysia — Citrawarna 2026
Kuala Lumpur, Malaysia
Direct Tourism Malaysia invitation · not commissioned, signed or an official paid partnership
54,913 views
Historical TikTok · one post · capture date unverified
- Likes
- 4,464
- Comments
- 98
- Shares
- 218
Direct media experience at Citrawarna, opening on the welcome from performers and organisers, not the landmark.
Request Collaboration Watch the storyHistorical metric scope
Each displayed metric is a recorded historical native-platform result for one linked post, not a live verification or campaign-wide total. Analytics capture dates are not on file and remain unverified. CITRAWARNA's earlier TikTok snapshot is not added to its separate creator-reported selection. Historical native-platform snapshots, not live totals. The Zanzibar ferry's 9.0M TikTok video views belong to one post published 24 January 2025; its analytics capture date is pending. Featured-story selections are separate, may overlap other case-study examples and must not be added to single-post figures or cross-platform impressions. Views and crossposts are not unique people; no deduplicated audience total is claimed.
The Approach
Built around the experience, not a room tour
A partnership is filmed the way a guest actually lives it, so the audience feels the property before they ever read a rate.
Arrival
The first minutes — the road in, the entrance, the welcome — because that is where a stay is decided emotionally.
Real staff interaction
Front desk, kitchen, guides, housekeeping. Named people on camera with consent, carrying the property's character.
Human moments
Unscripted exchanges with staff, guests, and locals. These are the moments that get saved and shared.
Local movement
How the destination connects around the property — the streets, the water, the market, the drive.
Food and hospitality
Breakfast, dinner service, and the small hospitality details that separate one property from the next.
What changes in the traveller
Every story closes on the shift in the traveller, so the audience associates that feeling with the partner.
What A Partner Receives
Immersive POV hero film
One 35–60 second first-person story, filmed and edited to carry the destination, the property, and the people in a single watch.
TikTok + Instagram Reels
Native vertical delivery to both platforms, cut and captioned for each feed rather than reposted flat.
Supporting story coverage
Stories, behind-the-scenes moments, and cutdowns published around the hero film to extend the campaign window.
Voiceover and narration
First-person voiceover written and recorded in my own voice — the reason the story reads as experience, not advertising.
Location-indexed captioning
Destination, property, and experience named in captions and on-screen text so the story stays searchable after the feed moves on.
Human integration
Staff, guides, hosts, chefs, and guests featured on camera with consent — the partner is inside the story, not appended to it.
Optional YouTube and Facebook
Shorts and Facebook distribution added when the audience and the campaign window justify it.
Usage rights by scope
Territory, platforms, duration, and exclusivity agreed per project and written into the scope before filming begins.
Currently traveling in Asia; contact for confirmed dates
Share your destination, timing and intended usage for a scoped brief.
Creator Overview
People before places.
Currently traveling in Asia; contact for confirmed dates
Human-first immersive POV travel storytelling across Asia and beyond. Traveling internationally since January 2022 and around Asia since July 2025. Hotels and resorts, tourism boards, food and culture, local people, and destination experiences are filmed so partners feel embedded in the story rather than advertised in it.
Recorded audience snapshots
Use these historical figures to assess fit, not as current audience guarantees. Demographic reports below are dated August 2026; refreshed exports are not yet on file.
Audience evidence
Dated reports
Follower and subscriber totals are withheld until a dated source is available. The August 2026 demographic snapshots below are separate historical evidence, not live audience counts.
Audience Demographics
Recorded native Instagram Insights & TikTok Analytics, Aug 2026 · current exports pending
68.4% / 68.6%
Age 25–44 — Instagram / TikTok
84.8% / 82.0%
Age 25–54 — Instagram / TikTok
57 / 43
Men / Women — both platforms
72.4% / 50.7%
Malaysia — Instagram / TikTok
Instagram and TikTok independently report roughly 68% of followers in the 25–44 range. Malaysia leads on both, with TikTok carrying wider international distribution.
Age — Instagram Insights, Aug 2026
- 13–17
- 1.8%
- 18–24
- 6.9%
- 25–34
- 30.4%
- 35–44
- 38.0%
- 45–54
- 16.4%
- 55–64
- 4.6%
- 65+
- 1.9%
Age — TikTok Analytics, Aug 2026
- 18–24
- 11.3%
- 25–34
- 38.4%
- 35–44
- 30.2%
- 45–54
- 13.4%
- 55+
- 6.7%
Top countries — Instagram
- Malaysia
- 72.4%
- Brazil
- 6.4%
- Singapore
- 4.0%
- United States
- 2.9%
- India
- 2.8%
Top cities — Instagram
- Kuala Lumpur
- 9.7%
- Shah Alam
- 4.3%
- Kota Kinabalu
- 4.2%
- Singapore
- 4.0%
- Petaling Jaya
- 2.8%
Top locations — TikTok
- Malaysia
- 50.7%
- Nigeria
- 3.2%
- Kenya
- 2.9%
- Senegal
- 2.2%
- United States
- 1.9%
- Ghana
- 1.8%
- Tanzania
- 1.8%
- Singapore
- 1.7%
- Uganda
- 1.3%
- Congo – Kinshasa
- 1.2%
- Other
- 31.3%
TikTok follower gender
58% male · 42% female
TikTok recent viewer gender
51% male · 49% female
Instagram peak follower activity
6 PM – 9 PM local
Instagram age, gender, country and city splits are read directly from native Instagram Insights (Aug 2026). TikTok follower age, location and gender splits are read from native TikTok Analytics (Aug 2026). Figures are reported per platform and never combined or weighted. Full screen exports shared on request. No estimated figures are published.
Platform Insights & Performance Proof
The Zanzibar ferry · published 24 Jan 2025
9.0M historical TikTok video views · one post; analytics capture date pending
Malaysia's rest stops
3,395,789 historical TikTok views
The older climber on Mount Kinabalu
1,883,015 historical TikTok views
Instagram results
Current export pending — not included in headline views
Figures are reported from native platform analytics. No projected or estimated numbers are published.
Hotel, resort & tourism coverage
Tourism Malaysia — CITRAWARNA
Direct invitation · attendee/content creator; no signed contract
Sabah Open Nature Experience · SERI organiser
Independent Tourism Malaysia-associated FAM trip · programme sponsor/selection support
Borneo Adventure
Separate Tourism Malaysia-associated FAM trip · operator evidence pending
The Waterfront Hotel Kuching
Published hotel coverage · terms unverified
Shangri-La Tanjung Aru
Published hotel coverage · terms unverified
Sutera Sanctuary Lodges
Four-property hosted creator journey · experience operator
Tenom local tourism operators
Creator-reported series · operator terms pending
Widu Resort Tambunan
Published cultural coverage · terms unverified
Relationships vary by project: hosted journeys, FAM participation, direct invitations and published coverage are not interchangeable with paid contracts. Tourism Malaysia context: two separate operator-led FAM trips — Sabah Open Nature Experience and Borneo Adventure — plus a separate direct invitation to CITRAWARNA. Participation does not establish a signed contract, ambassadorship or government endorsement. Nothing listed implies ongoing sponsorship.
Platforms
Selected coverage & programme participation
Historical native-platform snapshots, not live totals. The Zanzibar ferry's 9.0M TikTok video views belong to one post published 24 January 2025; its analytics capture date is pending. Featured-story selections are separate, may overlap other case-study examples and must not be added to single-post figures or cross-platform impressions. Views and crossposts are not unique people; no deduplicated audience total is claimed.
SERI · Tourism Malaysia programme sponsor
Sabah Open Nature Experience 2026 — Tambunan
Tambunan, Sabah, Malaysia
View original coverageTourism Malaysia · direct CITRAWARNA invitation
Citrawarna Malaysia
Kuala Lumpur, Malaysia
View original coverageNorth Borneo Cruises
North Borneo Cruises
Kota Kinabalu, Sabah, Malaysia
View original coverageKPJ Sabah Specialist Hospital · provider featured; terms pending
KPJ Sabah Specialist Hospital
Kota Kinabalu, Sabah, Malaysia
View original coverage1StopBorneo Wildlife
1StopBorneo Wildlife
Sabah, Malaysia
View original coverageDaily Express Malaysia
Daily Express Malaysia
Sabah, Malaysia
View original coverage
Published coverage & participation · not endorsements
Contact Information
Currently traveling in Asia; contact for confirmed dates