Terry Pernell.Travel With Terry P

Work

Selected case studies.

Each project uses the same template — Partner, Location, Objective, Deliverables, and Story — with verified results published only once cleared for public use.

Breakout & All-Time Reach

Stories that broke out.

Individual organic TikTok posts with verified, platform-specific results — led by the all-time breakout. Each number belongs to one post; nothing is added together or combined across platforms. Supporting posts and recent partner collaborations are grouped by category below.

9.0MViews

TikTok

The Zanzibar ferry

Zanzibar, Tanzania

Published 24 Jan 2025

“Post 5 | Here’s another video of the Zanzibar ferry …” — an ordinary crossing, told from the deck, that became the all-time breakout story of the account.

Views
9.0M
Likes
220,400
Comments
6,381
Saves
19,400

3,395,789Views

TikTok

Malaysia's rest stops

Malaysia

“Malaysia, what’s going on with these rest stops?!” — parking lots, food courts, bathrooms cleaner than my hotel. A small everyday detail that made an entire country feel worth visiting.

Views
3,395,789
Reach
2,817,271
Likes
270,664
Comments
6,100
Shares
10,233

1,883,015Views

TikTok

The older climber on Mount Kinabalu

Mount Kinabalu, Sabah, Malaysia

Tagged: Sutera Sanctuary Lodges

Meeting an older climber partway up Mount Kinabalu and letting his story carry the climb — people first, mountain second.

Views
1,883,015
Reach
1,590,978
Likes
122,546
Comments
1,115
Shares
3,891

Verified Results by Category

Platform-specific results for individual stories, grouped by the kind of partner they were made with.

Seri NGO Borneo · Widu Resort Tambunan

Sabah Open Nature Experience

Tambunan, Sabah, Malaysia

Community tourism campaign highlighting authentic village life, adventure, and local hospitality.

  • Tourism Campaign
  • POV Documentary
  • Multi-platform Distribution
Objective
Showcase community-led adventure and highland hospitality across Sabah.
Deliverables
Short-form vertical video for Instagram.
Story
A community-led experience shaped by village hospitality, canyon trekking, abseiling, local traditions, difficult terrain, and trust in the people guiding the journey.
Outcome
  • Published first-person film released across social platforms
  • Community hosts, guides, and highland hospitality featured on camera
Platforms
Instagram · Tiktok · Facebook

Tourism Malaysia · Citrawarna 2026

Citrawarna Malaysia

Kuala Lumpur, Malaysia

National cultural festival coverage told through food, performance, and the people representing all thirteen states.

  • Tourism Board Partnership
  • Cultural Event Coverage
  • Short-Form Video
Objective
Position Citrawarna as a living, food- and culture-first festival worth traveling for.
Deliverables
Short-form vertical video for Instagram, adapted for cross-platform social.
Story
A first-person journey through Malaysian food, performance, celebration, and cultural identity, experienced through the people bringing all thirteen states together.
Outcome
  • Official Tourism Malaysia creator partnership
  • Festival experienced through first-person cultural access
Platforms
Instagram · Tiktok · Youtube · Facebook

More collaborations

  • North Borneo Cruises

    North Borneo Cruises

    Kota Kinabalu, Sabah, Malaysia

  • KPJ Sabah Specialist Hospital

    KPJ Sabah Specialist Hospital

    Kota Kinabalu, Sabah, Malaysia

  • 1StopBorneo Wildlife

    1StopBorneo Wildlife

    Sabah, Malaysia

  • Daily Express Malaysia

    Daily Express Malaysia

    Sabah, Malaysia

Full results for these are grouped by partner type on the verified results pages.

Media Coverage

Press & features.

Interested in a case study of your own?