Terry Pernell.

Work

Selected case studies.

Each project uses the same template — Partner, Location, Objective, Deliverables, and Story — with verified results published only once cleared for public use.

View this Reel on Instagram

Tourism Malaysia

Citrawarna 2026 — Malaysia Through Food & Culture

Partner
Tourism Malaysia
Location
Kuala Lumpur, Malaysia
Objective
Position Citrawarna as a living, food- and culture-first festival worth traveling for.
Deliverables
Short-form vertical video for Instagram, adapted for cross-platform social.
Story
A first-person walk through the flavors, faces, and rituals shaping Malaysia's Citrawarna celebration — filmed on the ground alongside vendors, dancers, and families.

Coming Soon

Seri NGO Borneo · Widu Resort Tambunan · Amazing Borneo film — final cut coming soon

Case study video is being finished and will publish here.

Seri NGO Borneo · Widu Resort Tambunan · Amazing Borneo

Sabah Open Nature Experience — Community & Adventure

Partner
Seri NGO Borneo · Widu Resort Tambunan · Amazing Borneo
Location
Sabah, Malaysia
Objective
Showcase community-led adventure and highland hospitality across Sabah.
Deliverables
Short-form vertical video and stills (final cut pending).
Story
Community-led tourism in Sabah — the people, the highlands, and the everyday hospitality behind the itinerary.
View this Reel on Instagram

KPJ Sabah Specialist Hospital

KPJ Sabah — Healthcare Through a Traveler's Eyes

Partner
KPJ Sabah Specialist Hospital
Location
Kota Kinabalu, Malaysia
Objective
Reframe medical tourism through the patient's arrival experience.
Deliverables
Short-form vertical video for Instagram.
Story
A look at medical tourism from the patient side: what care in Sabah actually feels like when you arrive as a visitor.
View this Reel on Instagram

North Borneo Cruises

North Borneo Cruises — Sunset on the Water

Partner
North Borneo Cruises
Location
Kota Kinabalu, Malaysia
Objective
Present Kota Kinabalu's harbor as a sunset destination in its own right.
Deliverables
Short-form vertical video for Instagram.
Story
A slow sunset off Kota Kinabalu — the water, the crew, the passengers, and the city from a different angle.
View this Reel on Instagram

1StopBorneo

1StopBorneo — Conservation Meets Travel

Partner
1StopBorneo
Location
Sabah, Malaysia
Objective
Bring international attention to on-the-ground conservation work in Borneo.
Deliverables
Short-form vertical video for Instagram.
Story
Conservation work in Borneo told from inside the day — the people doing the work and why it matters.

Media Coverage

Press & features.

Interested in a case study of your own?